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Spring Summer 2019 advertising campaign set in the majolica cloister of Santa Chiara
Vanity, a noble virtue warped and turned into vice by contemporaty cult of personality, is redefined and brought back to its original significance as self-consciousness. This is the starting point of the second chapter of the tale of creative director Rocco Iannone for Pal Zileri, as narrated in the Spring Summer 2019 collection.
The backdrop of the new advertising campaign, shot by Johan Sandberg, are the frescoed ambiances and majolica-tiled columns of the Chiostro di Santa Chiara in Naples, a symbolic and meaningful place, dense with the patina of history, where three men, of different ages and personalities, chose to shun the deafening noises and the vanity of the present, to slow down, meditate and find themselves.
