Advertising Campaign Fall Winter 2018
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Advertising Campaign Fall Winter 2018 Family portraits
The vision of Creative Director Rocco Iannone for Pal Zileri acquires a strong iconographic presence and a filmic consistency with the launch of his advertising campaign for the fall winter 2018 Collection.
In Villa Valmarana “Ai Nani”, a jewel of Palladian architecture frescoed by Giambattista and Giandomenico Tiepolo, a series of portraits shot by Johan Sandberg, pay tribute to Venetian painting, generating an anthology of #PalZileriPortraits. Pictured in the campaign, seven men of different ages, but belonging to the same family, united by strong ethical and aesthetic bonds. In the group shots, similarities and differences unfold: looks, poses, and stances communicate a sense of natural individuality, but all the characters shares the same ethos and virtues, crystalizing them as true Pal Zileri men. Heralds of the virtues of the contemporary men, effortless and nonchalant, the members of this cross generational clan, seem to have arrived from a journey, but are ready to depart again, to manifest anywhere the bonding of tradition and modernity.
The new retail concept
Magazine
The touch-up of the via Manzoni boutique in Milano, the first step of a larger restyling project of the whole Pal Zileri directly-operated retail chain, stems from the intent of creative director Rocco Iannone to create an environment around the house.
Creative Direction
Rocco Iannone heralds a masculine and gentle character. The Pal Zileri collections echo a light and wide-ranging expression
The heritage
Pal Zileri aims to depict a contemporary masculinity thorough its men’ designer clothes. Pal Zileri’s menswear merges classical tailoring with modern design. The result is a reinterpretation of modern masculinity, where the rigorousness of an excellent craft meets the gentleness of materials.
