PAL ZILERI ADVERTISING CAMPAIGN SPRING SUMMER 2026:
Portrai of a Man.
PAL ZILERI SS26
“The new face of contemporary Power Casual”
With the Spring/Summer 2026 collection, Pal Zileri
presents “Portrait of a Man”, the new advertising
campaign that marks a profound evolution in the Brand’s
identity. A visual and stylistic narrative that interprets
contemporary masculinity through the concept of Power
Casual, blending Italian sartorial excellence with a new
idea of ease and freedom.
The collection celebrates Italian Casual as an authentic
and modern language, capable of expressing the
naturalness of everyday elegance. Even formal tailoring
is reinterpreted through this new expressive register,
becoming more fluid and relaxed while preserving its
elegance and freeing itself from all rigidity.
“Portrait of a Man” is a reflection on today’s man and his
multiple identities. Through four faces, the campaign tells
different nuances of Pal Zileri style: a conscious elegance,
never ostentatious, that adapts to the rhythms and desires
of an authentic life.
The campaign images, shot in bright and essential
settings, create a visual dialogue between two dimensions:
the black and white of the portraits and the color of the
garments worn. A contrast that becomes a language,
capable of expressing the complexity of contemporary
man—where black and white represent essence, interiority,
character, while color is action, movement, everyday life;
it is the real world in which that man expresses himself
through the clothes he wears, which become an extension
of his personality.
From their juxtaposition emerges the true narrative of
“Portrait of a Man”: the story of the Pal Zileri man as a
synthesis of interiority and style, of who he is and what he
chooses to show.
With “Portrait of a Man”, Pal Zileri redefines the very concept
of masculine elegance, transforming it into a portrait of
authenticity. Power Casual is not just a way of dressing,
but a way of being: powerful in its simplicity, decisive in
its freedom, profoundly Italian in its essence.
