PAL ZILERI ADVERTISING CAMPAIGN SPRING SUMMER: WORK IN PROGRESS
"The value of an artwork consists in its expression: when something is well expressed, its value becomes very high." According to the renowned venetian architect Carlo Scarpa, whose aesthetics made of craftsmanship and creativity, inspired the Pal Zileri Spring / Summer 2021 collection.br> It is indeed the creative process the protagonist of the story telling created by the photographer Stefano Galuzzi for the brand’s new advertising campaign.br> The shots, set in a Milanese gallery, show the two protagonists, the Italian designer Francesco Meda and the actor Stefano Rossi, working on a set-up installation.br> It is therefore a work in progress, in which the brand's looks accompany everyday gestures with easiness and nonchalance. This is the statement of a menswear that renounces to the strict formality canons to become everyday elegance.