Lookbook S/S 2023

Starting from Italy, just as Marco Polo left from the shores of Venice to embark on his journey to the East, Pal Zileri’s Effortless Attitude reaches the intermediate stage of that historic journey, landing in Istanbul: themeeting point between West and East , with the waters of the Bosphorus acting as a line of conjunction between two worlds, apparently so distant, but eventually so close.

From the encounter between ancient and modern, between tradition and innovation, the new communication campaign by Pal Zileri is born for the Spring-Summer 2023 season, inspired by iconic characters such as Sean Connery’s 007, with its masculine and impeccable style that stands out contrasting the bustling streets of the city.

Colors, lights and landscapes become a fundamental part of a story that unfolds through the streets of Istanbul, passing through the ancient spice market, the evocative architecture, the Galata Bridge and the iconic Orient Express Station. The light, filtered through Stefano Galuzzi’s lens, becomes the connecting element of a varied scenario and a color palette of vivid and bright tones.