For the Fall/Winter ‘23, Pal Zileri’s advertising campaign presents a portrait of the contemporary
man through the image and voice of four characters differing in age, lifestyle, job, and way of
interpreting the menswear.

The Brand’s “Effortless Attitude”, conceived as a relaxed personal
style without forcing, create a portrait of the “Effortless Man”: a man who chooses his clothing
favoring comfort, but also paying attention to style, that is never experienced as a “rule” to conform
to, but as an expression of one’s personality.

And precisely to allow each character to express their
own style in the daily life, everyone had the opportunity to choose which looks from the collection
to wear, enriching the narrative through their personal interpretation of the Pal Zileri’s wardrobe.